Enchanteur
Beauty
Media Stunt
Film
Digital
Dubai
2025
Nobody can smell a perfume through a screen. So for Valentine's Day, Enchanteur stopped describing a scent and filmed a feeling: a real couple's engagement at Skydive Dubai.
Enchanteur, the fragrance brand, wanted a Valentine's moment people would pass on by themselves. The answer was a real proposal between two experienced skydivers, originally from the UK and Mexico, with more than 20,000 jumps between them.
We handled strategy, concept, filming, editing and media buying, from Valentine's Day to the end of February.
Campaign
Every fragrance brand talks about love in February, usually with a model and a rose. A fragrance also starts at a disadvantage online: the one thing that sells it cannot travel through a phone.
Whatever we filmed had to carry the feeling on its own. A real couple gave us something no casting call could: a moment that was really happening.
A real couple, a camera skydiver, a banner on the ground and coloured smoke made the moment. We cut the film for TikTok, YouTube Shorts and Meta, and backed it with paid media.
The film passed 9 million views: about 1.5 million organic and more than 7.5 million paid. More than 20+ publications including Khaleej Times, Gulf News, Al Khaleej picked it up, and 30+ influencers reshared it unprompted making it viral throughout the month of February.
On The Ground
A giant Enchanteur banner lay on the landing field at Skydive Dubai, set out with pink balloons for the moment itself.
The Yes
The couple were two experienced skydivers, originally from the UK and Mexico, with more than 20,000 jumps between them. For Valentine's Day 2025, they got engaged at Skydive Dubai.
Behind The Scenes
Before the day, the team planned every beat of the proposal, and the film was cut for TikTok, YouTube Shorts and Meta.
Solutions
The couple, a camera skydiver, a ground banner and six smoke canisters made the moment. The film was cut for TikTok, YouTube Shorts and Meta and pushed with paid media. More than 20 platforms and publications carried it.
More than 9 million views in all: 1.5 million organic and over 7.5 million paid. Those are views across the campaign, so one person can account for several. About one in six came without any media spend.
Challenge
Every fragrance brand says love in February, usually with a model and a rose. A fragrance also has a handicap of its own: nobody can smell a feed. Whatever Enchanteur showed had to carry the feeling by itself.
Huzefa Siamwala put it plainly: "the only way to stand out is to create moments that actually move." The strategy rested on virality, emotional engagement and a real couple at the centre, which no casting call could have supplied.
